Post summary:
- A top priority for email marketing this year is to increase subscriber engagement, becoming even more important than segmentation, email marketing analysis and lifecycle messaging.
- If you can increase subscriber engagement with every email you send, then you will increase sales, average revenue per customer and overall company profits.
- We signed up to 1,000 newsletters and have collected the best B2B email marketing examples we could find, including email samples from Buffer, VWO, Kissmetrics and Headspace that you can copy and paste.
Email is the undisputed king of B2B marketing.
For lead generation, 87% of B2B marketers’ use email marketing to generate new leads, while 31% of B2B marketers’ cite email marketing as the channel that makes the biggest impact on revenue.
In terms of return on investment, the Direct Marketing Association (DMA) found that email marketing delivers a $51 return for every $1 spent.
It’s numbers like these that makes email marketing so valuable.
But, how are you using email marketing for your business?
And what email initiatives are you focusing on in 2021?
A study by Strongview found that, for most businesses this year the top priority for email marketing is clear:
Increase subscriber engagement.
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